Also put on the wrong track by public information. The governments boosted the sustainability science (see for example this link) - whose main goal (exaggerated!) is training of probation officers for energy-addicts. Since about for 15 years now, those disciplines have been trying with drafts of a circular economy(cradle to cradle, blue economy, PPP) to make everyone belief that you could softly drive the current global players in that direction while maintaining the current rules of the economic game.